AdobeHow should a creative platform think about icon architecture when competitors have turned it into a brand asset?How should a creative platform think about icon architecture when competitors have turned it into a brand asset?
AirbusHow does an aviation data platform carve out a distinct identity in a crowded, technology-led landscape?How does an aviation data platform carve out a distinct identity in a crowded, technology-led landscape?
BlackRockHow do you unify three powerful sub-brands — BlackRock, iShares, and Aladdin — into one coherent global identification system?How do you unify three powerful sub-brands — BlackRock, iShares, and Aladdin — into one coherent global identification system?
IKEAHow does one of the world's most recognised brands maintain and grow brand value in a shifting global landscape? Part of Interbrand's Best Global Brands report.How does one of the world's most recognised brands maintain and grow brand value in a shifting global landscape? Part of Interbrand's Best Global Brands report.
Alaska AirlinesHow do you build a loyalty platform that unites two airline cultures and earns a place beyond the flight? This became Atmos Rewards.How do you build a loyalty platform that unites two airline cultures and earns a place beyond the flight? This became Atmos Rewards.
Northwestern MutualHow does a wealth management brand evolve without losing the trust it took decades to build?How does a wealth management brand evolve without losing the trust it took decades to build?
HoneywellWhen Honeywell announced it was spinning out three companies, how do you move fast enough to be in the room before anyone else? Spotted the opportunity, built the outbound strategy, pitched alongside senior leadership and the CEO.When Honeywell announced it was spinning out three companies, how do you move fast enough to be in the room before anyone else? Spotted the opportunity, built the outbound strategy, pitched alongside senior leadership and the CEO.
AAAFor over a century AAA was how America traveled. How does it stay relevant when the glovebox is gone and GPS replaced the roadside call?For over a century AAA was how America traveled. How does it stay relevant when the glovebox is gone and GPS replaced the roadside call?
McKessonHow does a medical surgical division establish its own identity within one of the largest healthcare companies in the world?How does a medical surgical division establish its own identity within one of the largest healthcare companies in the world?
Delaware NorthHow do you build a parent brand for a 100-year-old company whose business units have never needed one?How do you build a parent brand for a 100-year-old company whose business units have never needed one?
Tempur SealyHow does a premium sleep brand stop competing on features and start commanding the emotional territory it actually owns?How does a premium sleep brand stop competing on features and start commanding the emotional territory it actually owns?
LEGOHow does one of the world's best-loved toy brands authentically reach girls aged 9–12 without alienating the audience it already has?How does one of the world's best-loved toy brands authentically reach girls aged 9–12 without alienating the audience it already has?
DermaCoIdentity, packaging, and digital design for a fast-growing D2C skincare brand.Identity, packaging, and digital design for a fast-growing D2C skincare brand.
PeopleStrongPitch deck that secured $10M in funding for India's largest career platform for women.Pitch deck that secured $10M in funding for India's largest career platform for women.
Kemwell BiopharmaIdentity and digital design for a pharma brand.Identity and digital design for a pharma brand.